For our listeners who are Real Estate Agents, our last segment covered a much wanted topic regarding IDX feature on websites. Below is a summary on what we covered!
The IDX tool or Internet Data Exchange allows the general public to carry out searches of the approved Multiple Listing Service (MSL) of a given area. The IDX feature falls under the advertising category according to the Department of Real Estate rules and thus has to follow rules set by the department. So, should your real estate website have an IDX feature?
Considering that most people searching for homes to rent or purchase, do so by conducting an internet search first. They expect to see the total listings of what is available in a certain locality on the first real estate website they visit. If they don’t see what they need, they will move on to the next site that does display all the listings. As Inman states,
Your website is your online storefront”
This perfectly sums up your online presence. If your website has a sleep design and a properly equipped IDX feature, a potential client will be more likely to choose you over your competitors.
Other criteria searchers look for in a website include:
- Ease of use
- Convenient access
- Logical listings
If these things are not available they will move on to the next site, which is bad for your business!
More Reasons for Why Should Your Real Estate Website have an IDX Feature
When other websites feature your listings, you have the benefit of free advertising. The greater the number of places showing your listings, the greater your exposure and the faster you make a sale. It is a given, that unless you sell, nobody makes any money! What was once a closed MLS (Multiple Listing Service), it is now, with the use of the internet, been opened to millions of consumers and greater opportunities for the real estate websites.
Another benefit of using IDX is that when other people’s listings are put on your website, consumers keep returning to your site for new listings. This makes your website and you personally a great resource for the consumers in the area. The IDX supplies the information to potential home buyers, renters, and sellers who are seeking a new endeavor. Regarding the latest MLS listings and having an IDX tool allows your website to become a more recognized site for useful information.
Cost of An IDX Tool
It is commonly said “you get what you pay for,” the same is true of IDX. The most cost effective service is the one made available to your website through your area MLS straight. Just request for the use of an IDX system for your website and majority of the MLS boards around the country will deliver a cheap basic service.
A second option is to purchase it from a third-party vendor and as a simple internet search will show there are plenty of them. While such systems provide cutting-edge service, they also cost significantly more. However, they are more aesthetically pleasing, and will be viewed more positively than the cheaper services.
If funds are not an issue then there are various luxury IDX system. The newest systems have much better performance. They offer more powerful maps, greater SEO function, faster search integration, and WordPress plugin that works better.
So the answer the question should your real estate website have an IDX feature? Consider the fact that not having an IDX feature on your website can mean that you will be lagging behind the competition. Well, how can you afford not to?